Do you know how people want their websites to show up on Google? Well, that’s what we do. It’s called – Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is no longer just a game webmasters play against search engines such as Google. Because organic search rankings are at stake (a prize-worthy of competition), gamesmanship has always been part of the equation. In the past, this gamesmanship has led to dubious tactics that have since been rooted out.

SEO is evolving.

Many of the tricks that worked in the past no longer provide any benefit. On the one hand, the game is still on (remember the stakes!), but on the other hand, there are no quick fixes. If you count on gimmicks to rocket you to the top of the rankings, then don’t expect to stay there for an extended period. Search engines are continually improving precisely to make sure that gimmicky tactics DON’T work. The real key for lasting success in SEO is to provide excellent, helpful content, earn links from trustworthy sources, and stay attuned to the latest best practices in optimization.

Digital Web can help your page-rank improve.

This is where Digital Web can help. We can use analytics to help you keep your website optimized long-term. Trying to cheat the system occasionally creates a spike in traffic, but it leaves you vulnerable to search engine-imposed penalties just as often. SEO done right is not a get-rich-quick scheme, but a system in which you can draw steady traffic and be competitive in the rankings by playing within the rules.

Transparency: Digital Web gives you access to the analytics data.

Part of our SEO process is to create a dashboard of all the analytics. Our team monitors the data and makes adjustments in our efforts to keep those numbers trending upward. All along, we give you access to watch the charts right along with us, so you know if what we are doing on your behalf is having a positive impact.

We Start with On-Page SEO

We can help you in many areas, including properly deploying your keywords, and optimizing your meta-data. Add in some rich content that informs and entertains the masses, and you have the keys to helping people find your website. The importance of earning links from reputable websites cannot be underestimated either. Joining the Digital Web client network grants you access to connections and referrals that most SEO services could never provide.

 

Keywords and meta-data are often misunderstood. Keywords can be as simple as words found in your text, provided the words also represent the text as a whole. The next level of this process is integrating the keywords into your meta-data. This means including them in the underlying “back-end” of your text. Including them in the URLs of related pages and title tags, etc. Will provide a boost (again, this is provided that the keywords being used match the page in question.

 

SEO is a game of trial-and-error and fine adjustments. Your best keywords, along with the search habits of web users, will change over time. SEO takes work in keeping up with these subtle changes and updating your content accordingly. If you can’t spare the time and attention needed to stay at the top of your SEO game, this where Digital Web can help you take up that slack.

More than Adding Keywords to a Page

For being successful with search engine optimization today, there are many things your marketing team can do to help you win. Adding keywords to your website pages is just the beginning of the process. The Digital Web team will work with you to develop a customized strategy for your business that incorporates content development, building backlinks, social engagement, and technical SEO.

 

Let us, partner, with you to help you get found on Google.

Key Takeaways:

  • Search engines exist to answer a searcher’s queries.

  • Good SEO works with search engines to provide satisfying answers.

  • Sites lacking in SEO tend to be marginalized by search engines.

  • Your meta-data signal to search engines what your content is about.

  • SEO works hand-in-hand with your website

  • A sophisticated web presence shows Google you mean business.

  • Show search engines and users that you are an information destination.

  • SEO is a long-game. Stick with it and revisit often!

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