The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a significant edge in increasingly competitive markets.
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Branding is strategic, and the brand is more significant than any marketing plan. It’s the brand that creates its space in the mind of the consumer associated with a product, service or an organization.
Creating a brand involves layers of precision to perceive the brand and create the identity it will be remembered for.